Fun Fact Friday: SIR.com – It’s what makes a Broker Website Attractive

What Makes a Real Estate Brokerage Website Attractive?

Website Sothebysrealty.com is SIR.com

Presenting the Sotheby’s International Realty’s newly redesigned website, sir.com, which was built to showcase its network’s listings in an immersive and visual way that is unique to the industry.

“The new sir.com was created to tell the story of a home in a more editorial way, not the commoditized approach that can often be found in our industry,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “We believe the art of marketing a home is based on showcasing its soul, so every aspect of the new site works toward this goal.”

The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience. High-resolution photography also plays a more prominent role. The property detail pages feature: slideshows that tell a home’s story via the captions, custom video, location overviews that provide insight into the local area via video and text, and a seller or expert quote that offers a personal view of the property.

SIR.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. Sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.

Consumers still can search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, and compare visual images of that feature among their search results.

“At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle,” said John Passerini, vice president of interactive marketing for the brand. “Our lifestyle search is more visual, and our focus on video and photography allows our affiliates to showcase the various lifestyles a home offers that cannot be properly articulated in words only. Our fully responsive site works on any mobile device and allows our network members to do what we believe they do best: uniquely showcase extraordinary homes around the world anytime, anywhere and in any language.”

What do you find attractive about this site? Visit www.sir.com to find out!

 

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor ®

Fun Fact Friday: Juwai.com – Servicing the Chinese Buyers Market

We put your home in front of Chinese Buyers in China!

The Sotheby’s International Realty® brand continues to expand globally, adding new distribution opportunities to showcase properties to affluent consumers in key growth markets. Now we are expanding our presence in China!

We are thrilled to announce that we are now promoting qualified listings on Juwai.com. One of China’s premier real estate portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. This ensures greater visibility to Chinese consumers searching for homes worldwide.

Demand for luxury properties from Chinese consumers continues to grow. China is the second driver of visits to sothebysrealty.com, just after the United States. At this moment, one out of every 10 visitors on sothebysrealty.com is located in China.

In an effort to expand the brand’s reach in China, we are now launching a syndication partnership with Juwai.com. One of China’s premier real estate portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. This ensures greater visibility to Chinese consumers searching for homes worldwide.

Juwai.com is hosted on both sides of China’s Internet Firewall, ensuring its property listings are visible online both in China and outside of China. The website listings are monitored by a support team that translates and directs consumer enquiries to agents.

As a truly international brand, Sotheby’s International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories.

Our partnership with Juwai.com includes the following components:

1. Listing Display: Qualified listings will appear on Juwai.com’s search results. Each property overview page has a contact request form for Juwai.com shoppers to request more information. Requests are sent directly to Juwai.com’s team of first responders, a Chinese-language team located in mainland China, so they can respond to consumer inquiries in real time. The team will transcribe the conversations into English language lead forms and forward them to the agent. This includes all current residential listings, land and new construction listings will be automatically served on Juwai’s search engine! 

 

2. Sotheby’s International Realty brand page, with a brand overview and images.

3. Banner Ad on the Juwai.com homepage, promoting the new brand page and listings among the Juwai.com audience.

 

Chinese Wealth

Because of its rapid economic growth, the number of Chinese dollar millionaires is expected to reach 2.3 million by 2020, a 74 percent increase compared to today.[i] Largely due to China, Asia was responsible for 70 percent of all new billionaire wealth in 2015.[ii]

Chinese Real Estate Buyers

Chinese investors favor real estate as an asset class. Chinese purchasers acquired at least US$350 billion of U.S. real estate between 2010 and 2015.[iii] 69 percent of Chinese purchase on an all-cash basis.[iv] Between 2009 and 2015, Chinese buyers went from accounting for 10 percent to 28 percent of all foreign residential real estate acquisitions in the U.S. In the same period, its annual investment level increased more than nine-fold.[v]

Looking forward, Chinese buyers are expected to continue their international real estate purchasing spree. The best estimate is that they will spend at least US$218 billion on existing U.S. real estate between 2016 and 2020[vi] – with investments in the rest of the world on a similar scale.

[i] Credit Suisse, Global Wealth Report 2015

[ii] Wealth-X, Billionaire Census Highlights 2015-16

[iii] Asia Society, Breaking Ground: Chinese Investment in
U.S. Real Estate

[iv] National Association of Realtors (USA), 2015 Profile of Home Buying Activity of International Clients

[v] National Association of Realtors, International Buyer Report for years 2011 to 2016.

[vi] Asia Society, Breaking Ground: Chinese Investment in
U.S. Real Estate

 

Premier Sotheby’s International Realty gives you the most international exposure for your home and we will gladly explain how this works as well as our additional international outlets. Contact me today to set a meeting!

Check out Juwai.com for yourself: http://www.juwai.com/sothebysrealty

 

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor®