Fun Fact Friday: SIR.com – It’s what makes a Broker Website Attractive

What Makes a Real Estate Brokerage Website Attractive?

Website Sothebysrealty.com is SIR.com

Presenting the Sotheby’s International Realty’s newly redesigned website, sir.com, which was built to showcase its network’s listings in an immersive and visual way that is unique to the industry.

“The new sir.com was created to tell the story of a home in a more editorial way, not the commoditized approach that can often be found in our industry,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “We believe the art of marketing a home is based on showcasing its soul, so every aspect of the new site works toward this goal.”

The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience. High-resolution photography also plays a more prominent role. The property detail pages feature: slideshows that tell a home’s story via the captions, custom video, location overviews that provide insight into the local area via video and text, and a seller or expert quote that offers a personal view of the property.

SIR.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. Sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.

Consumers still can search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, and compare visual images of that feature among their search results.

“At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle,” said John Passerini, vice president of interactive marketing for the brand. “Our lifestyle search is more visual, and our focus on video and photography allows our affiliates to showcase the various lifestyles a home offers that cannot be properly articulated in words only. Our fully responsive site works on any mobile device and allows our network members to do what we believe they do best: uniquely showcase extraordinary homes around the world anytime, anywhere and in any language.”

What do you find attractive about this site? Visit www.sir.com to find out!

 

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor ®

Fun Fact Friday: Juwai.com – Servicing the Chinese Buyers Market

We put your home in front of Chinese Buyers in China!

The Sotheby’s International Realty® brand continues to expand globally, adding new distribution opportunities to showcase properties to affluent consumers in key growth markets. Now we are expanding our presence in China!

We are thrilled to announce that we are now promoting qualified listings on Juwai.com. One of China’s premier real estate portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. This ensures greater visibility to Chinese consumers searching for homes worldwide.

Demand for luxury properties from Chinese consumers continues to grow. China is the second driver of visits to sothebysrealty.com, just after the United States. At this moment, one out of every 10 visitors on sothebysrealty.com is located in China.

In an effort to expand the brand’s reach in China, we are now launching a syndication partnership with Juwai.com. One of China’s premier real estate portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. This ensures greater visibility to Chinese consumers searching for homes worldwide.

Juwai.com is hosted on both sides of China’s Internet Firewall, ensuring its property listings are visible online both in China and outside of China. The website listings are monitored by a support team that translates and directs consumer enquiries to agents.

As a truly international brand, Sotheby’s International Realty now has the most global representation on Juwai.com, displaying luxury listings from 65 countries and territories.

Our partnership with Juwai.com includes the following components:

1. Listing Display: Qualified listings will appear on Juwai.com’s search results. Each property overview page has a contact request form for Juwai.com shoppers to request more information. Requests are sent directly to Juwai.com’s team of first responders, a Chinese-language team located in mainland China, so they can respond to consumer inquiries in real time. The team will transcribe the conversations into English language lead forms and forward them to the agent. This includes all current residential listings, land and new construction listings will be automatically served on Juwai’s search engine! 

 

2. Sotheby’s International Realty brand page, with a brand overview and images.

3. Banner Ad on the Juwai.com homepage, promoting the new brand page and listings among the Juwai.com audience.

 

Chinese Wealth

Because of its rapid economic growth, the number of Chinese dollar millionaires is expected to reach 2.3 million by 2020, a 74 percent increase compared to today.[i] Largely due to China, Asia was responsible for 70 percent of all new billionaire wealth in 2015.[ii]

Chinese Real Estate Buyers

Chinese investors favor real estate as an asset class. Chinese purchasers acquired at least US$350 billion of U.S. real estate between 2010 and 2015.[iii] 69 percent of Chinese purchase on an all-cash basis.[iv] Between 2009 and 2015, Chinese buyers went from accounting for 10 percent to 28 percent of all foreign residential real estate acquisitions in the U.S. In the same period, its annual investment level increased more than nine-fold.[v]

Looking forward, Chinese buyers are expected to continue their international real estate purchasing spree. The best estimate is that they will spend at least US$218 billion on existing U.S. real estate between 2016 and 2020[vi] – with investments in the rest of the world on a similar scale.

[i] Credit Suisse, Global Wealth Report 2015

[ii] Wealth-X, Billionaire Census Highlights 2015-16

[iii] Asia Society, Breaking Ground: Chinese Investment in
U.S. Real Estate

[iv] National Association of Realtors (USA), 2015 Profile of Home Buying Activity of International Clients

[v] National Association of Realtors, International Buyer Report for years 2011 to 2016.

[vi] Asia Society, Breaking Ground: Chinese Investment in
U.S. Real Estate

 

Premier Sotheby’s International Realty gives you the most international exposure for your home and we will gladly explain how this works as well as our additional international outlets. Contact me today to set a meeting!

Check out Juwai.com for yourself: http://www.juwai.com/sothebysrealty

 

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor®

Fun Fact Friday: Art & Home Magazine – Exclusive Publication

A Stunning Printed Visual of the Life we Desire of Art & Home

Sotheby’s Magazine / Art & Home is the literary collaboration presented by the Sotheby’s International Realty brand and Sotheby’s. This stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds. Sotheby’s Magazine / Art & Home features editorial showcasing Sotheby’s International Realty listings and also includes a regular property gallery providing advertising opportunities.

There is a very coveted distribution of 50,000 editions to a dedicated audience:

  • Auction clients with $25,000-$5 million in transactions
  • Distribution at all 70 Sotheby’s Offices around the world
  • Distributed at high profile auction events in NY, London, Paris, LA & Hong Kong

With the dedicated distribution that this exclusive publication offers, it showcases our premier homes to those who appreciate and love the lifestyle that is a Sotheby’s International Realty listed home.

I invite you to enjoy digital versions of the Sotheby’s Magazine / Art & Home magazines below either via a flipbook viewer or pdf, depending upon your viewing medium. Future digital versions are only available through a real estate associate, so please feel free to subscribe below to my mailing list as they will be distributed each month to my readers.

Enjoy and be sure to share this post with others!

 

CLICK BELOW TO VIEW THE PAST TWO EDITIONS:

Flipbook Viewer for February 2017/March 2017 Issue

PDF Viewer for February 2017/March 2017 Issue

 

Flipbook Viewer for December2016/January 2017 Issue

PDF Viewer for December 2016/January 2017 Issue

 

 

 

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor ®

Fun Fact Friday: Why is a Mobile App important to my listing?

The question is, “Why would I care if I hire a real estate broker who has a mobile app?”

In one word, Exposure. Exposure is crucial to the marketing of any home and with more and more of our time spent in front of our phones, this is where you want your home to be seen! Gone are the days of newspaper ads for a home listing. Your home deserves to be exposed toDevices the world market of buyers and the Sotheby’s International Realty® mobile app is the only luxury real estate app that serves properties in nearly 56 countries and growing.

Those who seek the unique when on the road can search using SIR Mobile on Android or Apple and connect with our
global real estate experts around the world. Use GPS or the draw tool to locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf
courses, resorts and more. With an ever-increasing amount of home searches performed from a handheld device it is vital to have a best-in-class app that meets the needs of today’s home buyers.

Try it for yourself and see how addicted you become to viewing the beautiful homes that we represent throughout the world. Share this with your friends and find your next home with a Premier Sotheby’s International Realty agent today!!

Download the SIR Mobile App Here: http://m.sir.com/SIR/ 

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor ®

 

 

Fun Fact Friday: Find us on Apple TV

The Future of Real Estate Home Searches

 

Sotheby’s International Realty has brought online marketing for your home, to a completely different level with our newest integration, Apple TV! We are not only marketing your home on the internet and mobile phones, we bring your home into the living rooms of home buyers on the Big Screen! Apple TV will become the future of real estate home searches in our homes. With 3D technology and high resolution photography used to showcase our homes, this medium will give you the best viewing experience. We invite you to understand the full extent of this marketing tool provided to you to find the buyer of your home!

 

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor ®

Fun Fact Friday: Would you like to be our “House Guest?”

Would you like to be our “House Guest?”

Sotheby’s International Realty has extended this invitation to everyone in the world who craves a life full of adventure and tranquility… not only on vacation but within their homes. They have invited a select few individuals who have agreed to share their experiences with you, in a video presentation of their stay in a few of the homes presented by Sotheby’s International Realty in 2016. This video series represents what we deserve in life and that’s a lifestyle that brings us peace, joy and fulfillment every day. We may see more videos in this series in 2017!

Why would Sotheby’s International Realty create this video series? How would this help sell my home, you may ask? The answer consists of the “desire” that we all have to build a beautiful life. The homes showcased in this video series have a special quality that is important to each of these guests and we, as real estate professionals are empowered to present your home in the same manner. We find what makes your home special and present this in many marketing platforms on an international level. Even though your home may not be included within this series, it is presented so that buyers who are seeking homes that offer a particular lifestyle, can be found with a Sotheby’s International Realty sales associate.

Now, let’s all take a moment or two to take a deep breathe and open ourselves to experience these lifestyles and homes all across the globe. You won’t be disappointed with the end result and where these will take you! Step into the shoes of these “House Guests” or in some cases, kick off your shoes and start dreaming of your life in paradise!

House Guest: Episode 1 – Kevin Red Star

As one of the most acclaimed artists of our time, Kevin Red Star, is a Native American Painter of American Indian Culture. Born and raised on the Crow Indian Nation in Lodge Grass, Montana, Kevin Red Star’s family, heritage and abundance of visual experience serve as his palette. In the first episode of Sotheby’s International Realty® | Houseguest, Kevin Red Star visits a stunning home in Weehawken, New Jersey with almost touchable views of the New York City skyline. Watch how Kevin Red Star is inspired by his new and very different surroundings to create his latest masterpiece.

 

 

House Guest: Episode 2 – Alicia and Jim Ward

As an underwater photography team, Alicia and Jim Ward thrive cooperatively to capture beautiful images of the world’s oceans.  Together they embrace challenging conditions to continuously push their creative capabilities to showcase the enchanting life beneath the surface.

In this episode of Houseguest, Alicia and Jim visit Turtle Tail, a spectacular tropical compound in Turks & Caicos located on a private peninsula. Watch how this couple discovers the dynamic fusion of home and nature found at this breathtaking estate.

 

House Guest: Episode 3 – Lois Najarian O’Neill

As the owner of a communications agency, Public Relations executive, Lois Najarian O’Neill is no stranger to the hustle and bustle of New York City life. She is the ultimate high-powered executive balancing a successful company while raising two children.

In this episode of Houseguest, Lois trades skyscrapers for mountains, as she visits The Berman Buckskin Ranch in Telluride, Colorado.
Watch Lois discover tranquility and explore new hobbies through her inspiring retreat in the mountains.

 

House Guest: Episode 4 – Joe Cicala

As the Executive Chef at Le Virtu, and the Co-Owner and Culinary Director at Brigantessa in Philadelphia, Joe Cicala regularly travels to Italy to feed his passion and research authentic local flavor that he will infuse into his cuisine. In this awe-inspiring episode of Houseguest, Joe visits Via di Cappello, a secluded villa nestled in the Florentine countryside. Watch as Joe finds inspiration for his latest recipe: Tagliatelle with Tuscan Pork Sausage and Mushroom Ragu.

 

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor ®

Fun Fact Friday: Valued Relationships!

Beginning in 2017, I am bringing a fun new segment to my blog, Fun Fact Fridays!! This is where I will highlight a benefit of our parent company, Sotheby’s International Realty and our brokerage, Premier Sotheby’s International Realty. I think you will discover a few new things that you may not have known before.

Let’s start with a quick look at our valued relationships with print media and how they expand the viewing audience of your home or property on the market. This happens within their print media but also online with their incredible viewership of a large audience worldwide and of affluence with their websites and social media.

Sotheby’s International Realty is consistently building these relationships with various media outlets to bring you a truly international audience to your home and all of this included in our exemplary service that cannot be matched by other real estate brokerages.

Let’s take a peek at these esteemed publications through a few short videos, starting with Architectural Digest, The Wall Street Journal and The New York Times.

Enjoy!

The Wall Street Journal

The New York Times

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.

2017 Copyright Theresa M. Kraa, Realtor ®