Theresa M. Kraa
Licensed Realtor® with Premier Sotheby’s International Realty
Specializing in New Construction Residential Homes, Vacant Land for Residential Development, Investment Properties for Sale or Purchase
Beginning my real estate career in 2009 as a Freelance Marketing Assistant, with Stirling Sotheby’s International Realty, allowed me to experience the daily grind of a real estate agent. While working alongside multiple agents, I helped them develop their marketing strategies, pertaining to their website, email and property marketing. I now apply these strategies today with my clients as a Licensed Realtor®, and will often partner with the esteemed team of Danial Natoli and Carolyn Fosberg Burgiel of Premier Sotheby’s International Realty in the Dr. Phillips office of Orlando with Luxury Listings and Events.
After spending time as a freelancer, I moved into the full-time position of Marketing Director for an independent Commercial brokerage, located in Downtown Orlando, FL. During my time as Marketing Director, I experienced the listing and sales of various types of commercial properties such as bank owned vacant land and retail spaces, short sale transactions for industrial properties, and specialized properties such as small churches and supermarkets. This was all during an economic downturn, giving us all challenges in the real estate industry with having to work with frustrated sellers and buyers all while being caught in-between banking and mortgage issues. All this experience has given me a true understanding of how to work through these challenges to satisfy all parties involved…today as a Licensed Realtor®.
While overseeing the Marketing Department, I also assisted the Broker as his Transaction Coordinator which focused on contract review and execution between parties and the title agency. While monitoring this office, I also dedicated time for training new administration for his sister company, which specialized in residential real estate and property management in the Windermere and Davenport areas of Central Florida. Along with these duties, I performed many special side projects benefiting both brokerages to continue the success of their brands.
In recent years I have begun studying investment real estate strategies pertaining to wholesaling, lease/purchase options, rehab to flip and long/short term rental properties. I have attended multiple investment conferences to fully understand what a real estate investor wants in a property and his or her expected ROI. I am a current proud member of CRFI, the Central Florida Realty Investors Association which is also a member of the National Real Estate Investors Association. I am also a member of investor online networks such as BiggerPockets.com and Connected Investors.com, which gives me the opportunity to stay abreast of the investor needs and concerns from around the country and on the pulse of the Orlando investor network. I have a broad network of investors who consist of custom home builders rejuvenating neighborhoods with the purchase of infill lots, buy and hold investors, and rehab and flip experts from around the country looking for their next Orlando investment property. Being able to evaluate a property for different types of investment strategies and which areas of Orlando best fits their needs, is the specialty that I bring to the Orlando real estate market. I am, what they call, an investor friendly agent.
I also bring my marketing skills to home builders in the Central Florida area who are looking for more than a listing agent, but a marketing director/agent who can showcase their spec home or community to qualified buyers. I invite you to learn more about the B.I.L.D. program that has been created to map out success for our clients. Click here to Learn More!
Rounding out my experience within home related industries, I bring my knowledge of custom picture framing with a national retailer and local independent mirror factory/showroom as well as sales of decorative door, cabinet and plumbing hardware for luxury homes.
Beyond my love of real estate, I enjoy sharing with my clients, my love of vintage and classic cars, contemporary art and sculpture and learning about exotic places in this world to visit.
Contact me today to start the discuss of your real estate needs, whether it is to create your dream lifestyle or to purchase or sell your next investment property.
Reinvest in Orlando
Sales License #SL3348773 for the State of Florida
PROUD MEMBER OF:
Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.