Theresa M. Kraa
Licensed Realtor® with Premier Sotheby’s International Realty
Beginning my real estate career in 2009 as a Freelance Marketing Assistant with Stirling Sotheby’s International Realty, a luxury real estate brokerage, thus allowing me to experience the daily grind of a real estate agent, both seasoned and newer agents without having to be a realtor myself. While working alongside 10 different realtors to develop their marketing strategies, they focused their marketing in many areas including the luxury estate homes of Windermere, the Urban dwellings of Downtown Orlando, and the rural areas of Lake County, Florida. For which I now apply these strategies today with my clients as a Realtor® with the esteemed team of Danial Natoli and Carolyn Fosberg Burgiel of Premier Sotheby’s International Realty in the Dr. Phillips office of Orlando.
After spending time in the residential arena, I moved into the position of Marketing Director for an independent commercial brokerage, located in Downtown Orlando. This brokerage specialized in the sales of various types of commercial properties such as bank owned resales, commercial short sale transactions, and property management. At the time I entered the commercial real estate world, the market for both types of real estate took a downward spike due to the economic downturn. Thus having to weed through frustrated sellers and buyers, caught in-between banking and mortgage issues, gave me a true understanding of how to work through these challenges to satisfy all parties involved.
While overseeing the Marketing Department, I also assisted the Broker/Owner as his Transaction Coordinator which focused on contract review and execution between parties and the title agency. While handling the commercial office, time was also dedicated for new administration training for a sister company, which specialized in residential real estate and property management in the Windermere and Davenport areas of Central Florida. Along with these duties, I performed many special side projects benefiting both brokerages to continue the success of their brands.
In recent years I have begun studying investment real estate strategies pertaining to wholesaling, lease/purchase options, rehab to flip and long and short term rental properties. I have attended multiple investment conferences to fully understand what a real estate investor wants in a property and his or her expected ROI. I am a current proud member of CRFI, the Central Florida Realty Investors Association which is also a member of the National Real Estate Investors Association. I am also a member of investor online networks such as BiggerPockets.com and Connected Investors.com, which gives me the opportunity to stay abreast of the investor needs and concerns from around the country and on the pulse of the Orlando investor network. I have a broad network of investors who consist of custom home builders rejuvenating neighborhoods with the purchase of infill lots, buy and hold investors, and rehab and flip experts from around the country looking for their next Orlando investment property. Being able to evaluate a property for different types of investment strategies and which areas of Orlando best fits their needs, is the specialty that I bring to the Orlando real estate market. I am an investor friendly agent.
Rounding out my experience within home related industries, I bring my knowledge of custom picture framing with a national retailer and local independent mirror factory/showroom as well as sales of decorative door, cabinet and plumbing hardware for luxury homes.
Beyond my love of real estate, I bring many skills and interests to our team and clients such as, my love of vintage and classic cars, contemporary art and sculpture and the history of architecture from around the world.
Contact me today to start the discuss of your real estate needs to create your dream lifestyle or your next investment property.
Reinvest in Orlando with Luxury Real Estate!
Sales License #SL3348773 for the State of Florida
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Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.